{
    "title": "Passage du D\u00e9sir opent zijn eerste winkel in Belgi\u00eb",
    "modified_at": "2026-10-22 11:26:46",
    "published_at": "2026-10-22 11:27:00",
    "url": "https://ribbon-agency.prezly.com/passage-du-desir-opent-zijn-eerste-winkel-in-belgie",
    "short_url": "http://prez.ly/L4ne",
    "culture": "nl",
    "language": "NL",
    "slug": "passage-du-desir-opent-zijn-eerste-winkel-in-belgie",
    "body": "\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/18499990-6b47-4cc8-abdd-66212053f20a/-/crop/1588x961/0,0/-/preview/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-18499990-6b47-4cc8-abdd-66212053f20a\"\n                data-id=\"18499990-6b47-4cc8-abdd-66212053f20a\"\n                data-original=\"https://cdn.uc.assets.prezly.com/18499990-6b47-4cc8-abdd-66212053f20a/-/crop/1588x961/0,0/-/preview/-/inline/no/Persbericht+%E2%80%93+22+oktober+2026.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/18499990-6b47-4cc8-abdd-66212053f20a/-/crop/1588x961/0,0/-/preview/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<div\n    id='gallery-f8a6be1c-02a7-4d4c-8c40-04b0d938d84a'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p><strong>Een eerste winkel in Belgi&euml; </strong> </p><p style=\"text-align: left\">Nieuw adres, nieuw land voor Passage du D&eacute;sir! Na meer dan 2 miljoen klanten in bijna 20 jaar steekt het Franse merk, dat zich voor 100% toelegt op de duurzame ontwikkeling van koppels, de grens over en opent het zijn allereerste Belgische winkel aan de Elsensesteenweg 110 in Brussel. Dit 26e verkooppunt is meteen ook het eerste buiten Frankrijk.</p><p>&nbsp;</p><blockquote style=\"text-align: left\"><em>&ldquo;Al jaren vragen onze Belgische klanten wanneer we eindelijk naar hen komen. Brussel was een evidente keuze: een open, nieuwsgierige stad zonder taboes. Door ons aan de Elsensesteenweg te vestigen, tussen de grote ketens, maken we duidelijk dat zorgen voor je relatie niets beschamends heeft. Het is zelfs eerder gezond&rdquo;</em>, zegt Patrick Pruvot, oprichter van Passage du D&eacute;sir. </blockquote><p style=\"text-align: left\">Het concept ontstond in 2006 uit de wens van Patrick Pruvot om de intimiteit binnen een koppel opnieuw te benaderen en staat haaks op traditionele seksshops. Op een oppervlakte van 120 m&sup2; biedt de Brusselse winkel een assortiment van sensuele cosmetica, verfijnde lingerie, massageoli&euml;n, hoogwaardige seksspeeltjes en zorgvuldig geselecteerde accessoires. </p><p style=\"text-align: left\">Trouw aan zijn motto &bdquo;speels zonder vulgariteit&ldquo; biedt het merk een romantische, vaak humoristische en altijd inclusieve omgeving, waar iedereen zonder oordeel wordt verwelkomd. </p><p style=\"text-align: left\">De adviseurs volgen een grondige opleiding van drie weken over anatomie, de psychologische en fysiologische drijfveren van het verlangen, bepaalde stoornissen (dyspareunie, verlies van libido, vaginale droogheid&hellip;) en de ingredi&euml;nten en voordelen van elk van de verkochte producten. Externe opleidingen door seksuologen en/of gezondheidswerkers (seksualiteit en handicap, psychologische en fysiologische gevolgen van kankerbehandeling&hellip;) vullen hun expertise aan. </p><hr /><p style=\"text-align: left\"><strong>Kom vandaag nog langs in de winkel! </strong> </p><p style=\"text-align: left\">Om de komst naar Brussel te vieren, nodigt Passage du D&eacute;sir het publiek uit voor een speciale dag op de Chauss&eacute;e d&rsquo;Ixelles 110. Op het programma van 17.00 tot 19.00 uur de Womanizer Tour met: </p><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span>Een gratis Womanizer mini voor de eerste 100 bezoekers;</span></li><li><span>Een adventskalender te winnen;</span></li><li><span>Een DJ-set;</span></li><li><span>Productpresentaties door het team, om de must-haves van het merk en de Adventskalender 2026 te ontdekken;</span></li><li><span>Goodies te winnen voor de bezoekers. </span></li></ul><p style=\"text-align: left\">Een ideale gelegenheid om eens binnen te stappen, de wereld van Passage du D&eacute;sir op een ontspannen manier te ontdekken&hellip; en waarom zou je niet alvast beginnen met je kerstinkopen? </p><div\n    id='gallery-08b03990-0ad6-4a88-9825-f1eea6b708b4'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='XS'\n    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target=\"_blank\" rel=\"noreferrer noopener\"><u>passagedudesir.com</u></a>. Genoeg om de spanning tot aan de eindejaarsfeesten op te voeren, met 24 dagen vol verrassingen en uitdagingen om het dagelijks leven van koppels, van de meest romantische tot de meest avontuurlijke, wat spannender te maken. </p><p style=\"text-align: left\">De 24 verrassingen zijn verdeeld over 4 thema&rsquo;s: hoogwaardige seksspeeltjes, sensuele cosmetica, verfijnde accessoires en originele spelletjes, allemaal vergezeld van dagelijkse uitdagingen die koppels stap voor stap begeleiden. Met een werkelijke waarde van meer dan 700 &euro; worden ze aangeboden voor tussen de 189 en 289 &euro;. Een cadeau om samen te geven&hellip; of om jezelf te gunnen. </p><p style=\"text-align: left\"><strong>Praktische informatie</strong> </p><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span>Passage du D&eacute;sir Brussel: Elsenerlaan 110, 1050 Brussel </span></li><li><span>Maandag tot en met zaterdag van 10.00 tot 18.30 uur </span></li><li><span><sup>120 m&sup2;</sup> gewijd aan het welzijn van het koppel </span></li></ul><div\n    id='gallery-af42db12-b35a-407d-9a35-a1ac78693e8d'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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   data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><hr /><p style=\"text-align: left\"><strong>Over Passage du D&eacute;sir </strong> </p><p style=\"text-align: left\">Passage du D&eacute;sir telt 26 winkels (Belgi&euml;: 1 in Brussel; Frankrijk: 8 in Parijs, 1 in Nantes, Bordeaux, Lille, Grenoble, 2 in Lyon, Marseille, Nice, Rennes, Straatsburg, Toulouse, Orl&eacute;ans, Montpellier, Dijon en Toulon). Het doel van het merk, dat in 2006 door Patrick Pruvot werd opgericht, is bovenal de wens om iedereen in alle vertrouwen toegang te geven tot intiem welzijn. Door de voorkeur te geven aan ethische en betrouwbare merken en producten, en door producten aan te bieden voor alle geslachten en seksuele geaardheden, gelooft het merk in en zet het zich in voor de duurzame ontwikkeling van alle koppels. </p><div id=\"bookmark-5a94ed0f-5bee-4631-bb19-cea8af35238e\"\n     class=\"release-content-bookmark release-content-bookmark--horizontal\">\n\n    \n    <div class=\"release-content-bookmark__details\">\n\n                    <a class=\"release-content-bookmark__title\"\n               href=\"https://www.passagedudesir.com\"\n               rel=\"noopener noreferrer\"\n               target=\"_blank\"               data-type=\"bookmark\"\n               data-track=\"Story WebBookmark Click\"\n               data-placement=\"content\"\n               data-id=\"5a94ed0f-5bee-4631-bb19-cea8af35238e\"\n           >\n                Passage du D\u00e9sir : boutique de cadeaux et jouets coquins            </a>\n        \n                    <div class=\"release-content-bookmark__description\">\n                Passage du D\u00e9sir : la premi\u00e8re marque d\u00e9di\u00e9e au d\u00e9veloppement durable du couple. S\u00e9lection de sextoys de qualit\u00e9 ; de cadeaux coquins et romantiques.            </div>\n        \n        <a href=\"https://www.passagedudesir.com/\"\n           target=\"_blank\"\n           rel=\"noreferrer noopener\"\n           class=\"release-content-bookmark__provider\"\n        >\n            <img class=\"release-content-bookmark__provider-icon\" src=\"https://avatars.prezly.com/favicon?url=https%3A%2F%2Fwww.passagedudesir.com&newsroom=680ef3b3-6202-4e7e-8190-a35195a01d0d\" aria-hidden=\"true\" />\n            Passage du D\u00e9sir        </a>\n    </div>\n</div>\n<div class=\"release-content-contact\" id=\"contact-965a2677-c2c9-4314-9079-997b6954973d\">\n    \n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Am&eacute;lie Putmans</strong>\n        <em class=\"release-content-contact__description\">Attach&eacute;e presse, RIbbon Agency</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:amelie@ribbonagency.be\"  class=\"release-content-contact__details-list-item-link\" title=\"amelie@ribbonagency.be\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>amelie@ribbonagency.be</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+32477200970\"  class=\"release-content-contact__details-list-item-link\" title=\"+32477200970\"><svg class=\"icon icon-phone release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-phone\"></use>\n            </svg>+32477200970</a></li></ul>\n    </div>\n</div><p style=\"text-align: left\">&nbsp;</p><p>&nbsp;</p>",
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